EmailPoint provides comprehensive tools to evaluate the performance of your email campaigns through its Dashboard and Reports sections. Follow this guide to effectively analyze your campaign results.
Step 1: Access the Dashboard
- Log In: Navigate to EmailPoint.net and enter your credentials to access your account.
- Navigate to Dashboard: Upon logging in, you’ll land on the Dashboard, which offers an overview of your recent campaigns and key performance indicators. You can see Number of sent campaigns, Emails sent, Opens and Clicks.
Step 2: Review Key Metrics on the Dashboard
The Dashboard provides real-time statistics for your recent campaigns, including:
- Open Rate: The percentage of subscribers who opened your email.
- Click Rate: The percentage of subscribers who clicked on links within your email.
- Bounce Rate: The percentage of emails that were not successfully delivered.
- Unsubscribe Rate: The percentage of subscribers who opted out after receiving the email.
These metrics offer a snapshot of your campaign’s performance, helping you gauge engagement levels at a glance.
Step 3: Access Detailed Reports
- Go to Reports: In the main navigation menu, click on the Reports section to delve deeper into your campaign analytics.
- Select a Campaign: Choose the specific campaign you wish to analyze from the list of sent campaigns.
Step 4: Analyze Campaign Performance
Within the selected campaign report, you can examine:
- Real-Time Statistics: Monitor how your campaign is performing in real-time, observing metrics such as opens and clicks as they occur.
- Click Map: Visualize how subscribers interact with your email by identifying which links received the most clicks.
- Open Rate Details: Understand the proportion and identities of subscribers who viewed your email.
- Click Rate Details: Identify the proportion and identities of subscribers who engaged with links in your email.
These insights enable you to assess the effectiveness of your content and design, informing future campaign strategies.
Step 5: Export Report Data
- Export Options: EmailPoint allows you to export your campaign reports for further analysis or record-keeping.
- Download Reports: Click on the Export Report button to download the data in your preferred format, such as CSV.
By following these steps, you can effectively utilize EmailPoint’s Dashboard and Reports sections to analyze your email campaign results, gaining valuable insights to enhance your marketing efforts.